Roblox, the extremely large video game, which relies often on user-generated content, is partnering with Akili. They are a medically prescribed video game producer. They help children who suffer from attention-deficit/hyperactivity disorders. This is a first-of-its-kind game that helps out children with these disorders, in a similar way to what fidget spinners and pop-it fidget toys do.
The Partnership between Roblox and Akili
Roblox has partnered with Akili Interactive, a video game company that has created a racing game titled ‘EndeavorRX’. This game is an FDA-approved treatment for attention-deficit/hyperactivity disorders. It can also be prescribed to children who are between the ages of 8 and 12 to improve their attention.
Due to this partnership, the game will be able to digitally connect to the Roblox platform. Badges, pets and avatar customization options can be unlocked directly in the game.
Akili’s CEO, Eddie Martucci, has spoken on the topic of the partnership, he said: “We’re saying, ‘Not only can you use your medicine to help customize your game, but you can also do it in really cool and exclusive ways.”
Of course, this partnership means a great deal for Akili and their game, EndeavorRX, as Roblox introduces it to a brand new audience.
To clarify, EndeavorRX is a racing game. Through this racing game, 73% of children reported an improvement in their attention. Also, 68% of parents reported improvement in ADHD-related impairments after two months of treatment. Some people have had criticism for them, saying that the game doesn’t truly work.
Roblox in the Metaverse
Roblox has made its step into the metaverse. Really, Roblox has always been a Metaverse game, and they are one of the biggest players in the space. It is an immersive world that is built within existing tech, instead of modern technology like AR and VR.
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