UK footwear retailer Clarks Shoes is the latest big brand to enter Roblox’s metaverse! Starting from today, you can experience Clarks’ Cicaverse on Roblox and stand a chance to win exclusive IRL Clarks merch.
Enter Cicaverse, Clark Shoes’ virtual gaming experience on Roblox
To begin with, Clark Shoes’ immersive experience on Roblox takes place in Clarks Stadium. Here, players can participate in 3 mini-games featuring extreme sports such as BMX stunts, breakdance, and parkour races. But beware, those challenges are not easy at all. If you think you have what it takes, feel free to compete against your friends in Cicaverse today!
Besides that, remember to find and collect 15 golden shoes scattered across the stadium. If you’re one of the top 100 to complete the scavenger hunt, you will stand to win some exclusive Clark Shoes merch as a reward.
Unlike other Roblox games, Clarks is not making it easy for us in Cicaverse. As of now, it’s quite tricky to find the last 3 golden shoes. So make sure you keep an eye out for the next clue on Clark’s official Twitter page.
NPCs inspired by real-life young athletes in Cicaverse
According to Clark Shoes, there are many in-game NPCs created based on real-life young athletes in its virtual experience on Roblox. Some on the list include UK breakdancer B-Girl Terra, UK parkour champion Robbie Griffith, and 11-year-old BMX rider, Connor Stitt.
“We’re super excited to bring our iconic brand offering to the metaverse as Clarks is passionate about empowering kids and teens to be the best that they can be,” said Tara McRae, Clarks’ global chief marketing and digital officer in a press release. “Roblox is all about understanding and enhancing people’s shared experiences, which is what made this feel like such a natural place for us to have a presence in.”
Need more kicks in the game? Just drop into the virtual Clarks Shoes store!
Here’s a quick tip: You can actually get a free pair of virtual Clarks shoes in the store. As you play more often in Cicaverse, you can earn more CICA coins to spend on accessories.
So for those who wish to boost their gameplay, they can do so by buying some power-ups in the virtual Clarks store. From sneakers supercharged with fire to all-gold jetpacks, players get to buy all the accessories needed for them to nail it in Cicaverse.
More big brands are coming to Roblox
Again, with nearly 55 million daily active users on Roblox, choosing to build a brand on the platform is definitely a no-brainer. As of writing, Clark Shoes’ Cicaverse has attracted more than 2,000 Roblox users to its virtual experience. Not bad at all on the first day’s launch!
As Roblox looks to expand its universe, we should see more big brands and IPs making their appearance on the popular platform. In fact, back in March, a top game publisher in Roblox raised $25 million to build more games on Roblox. The platform also attracted pop stars like Charli XCX to launch her upcoming virtual concert on Roblox on June 17th. From the looks of it, things are moving in the right direction.
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