Inspired by worldwide physical fashion weeks, Metaverse Fashion Week – #MVFW – is a first-of-its-kind metaverse event showcasing digital wearables. It’s the perfect virtual stage for displaying incredible collections from talented designers and high-end brands.
Hogan and Exclusible will be present during the most fashionable metaverse week ever with an unforgettable (and) Untraditional Afterparty.
When and Where
Italian luxury brand Hogan has announced its activations for Decentraland’s Metaverse Fashion Week (MVFW). This is set to take place this week from 24 to 27 March.
The brand has partnered with NFT marketplace Exclusible. This is to debut the “Hogan Untraditional NFT Collection”. This is at the “Hogan-X” afterparty on 26 March. The event will present the first-ever dance competition in the virtual world. Moreover, this with prizes consisting of POAPs, as well as pre-sale NFT spots, and exclusive NFTs.
Curated by creative studio Braw Haus, the NFT project will feature works by artists Silvio Rondelli, Yoann De Geetere, Linear, as well as Vincent Ghiotti, and Finn Berenbroek. It will be available for sale to the public on 3 April. Curated by creative studio Braw Haus, the NFT project will feature works by artists Silvio Rondelli, Yoann De Geetere, Linear, as well as Vincent Ghiotti, and Finn Berenbroek. Additionally, it will be available for sale to the public on 3 April.
Hogan-X MVFW After-party with Bob Sincla Additional Details
Hogan will also open a pop-up store residency within Boson Protocol’s metaverse marketplace during MVFW, which will offer Hogan’s physical products as redeemable NFTs.
Andrea Della Valle, President of Hogan and Vice-President of the Tod’s Group said: “Hogan has a natural instinct for innovation. This project is a step forward into the digital era for our brand. Exclusible’s innovative and highly sought-after web3 activations are world-famous, so we decided to partner with Thibault and his team on this new venture. We look forward to debuting Hogan’s first NFT collection and throwing an amazing party.”
Thibault Launay, Exclusible Co-Founder, and CEO added: “We are excited to work with Hogan for its first NFT drop. The metaverse opens vast opportunities for luxury brands to develop a new business segment around digital assets and connect with an entirely new generation of users. We believe that by introducing brands from real life to the almost limitless possibilities of the metaverse, we help create the perfect conditions for the blossoming of lively metaverse communities.”