Virtual reality platform Decentraland has launched Metaverse Fashion Week, It is a digital fashion week where brands including The Fabricant will showcase new clothing collections in the Metaverse between 24 to 27 March. Over the four-day period, Decentraland will host a series of runway shows, afterparties. This also includes pop-up shops with brands exhibiting digital garments on avatars walking on virtual catwalks.
What Is Metaverse Fashion Week?
Similar to traditional global fashion weeks in Milan and Paris, the Metaverse Fashion Week will have more than 50 luxury and digital brands. They will be virtually showing new collections and hosting presentations. This also includes discussions, concerts, afterparties, and film installations. A luxury shopping area called the “Boson Portal – Fashion District” has been designed in likeness to Paris’s iconic Avenue Montaigne. This is where brands can virtually sell both digital and physical items through NFTs.
What brands are participating at Metaverse Fashion Week?
The Metaverse Fashion Week will kick off with a digital activation by London retailer Selfridges. It will also mark the launch of its first flagship metaverse store. Among the brands who are participating include Elie Saab, Etro, Tommy Hilfiger, Dundas, Garrett Leight, Roberto Cavalli, Paco Rabanne, Hugo, Faith Connexion, and Dolce & Gabbana. Meanwhile, digital-native fashion house Auroboros is set to host an immersive experience and a headline performance by Canadian superstar Grimes.
What are designers saying about it?
Veronica Etro, creative director of Etro’s women’s collections, will show the pieces featuring the brand’s new Liquid Paisley pattern. It is a fresh take on the brand’s signature paisley motif.
“I decided to release the new Liquid Paisley Capsule through a completely new and inclusive runway dimension, right in the metaverse, where everything is possible,” she said in a statement. “This is a powerful message from Etro: a collection without gender boundaries in a fashion show that will be accessible to everyone.”
Tommy Hilfiger, meanwhile, will virtually showcase its Spring 2022 collections, plus host a digital retail platform where consumers can shop NFTs for their avatars or purchase physical items from within the Metaverse.
How and when can I tune in?
The first Metaverse Fashion Week will take place from March 24 – 27 on Decentraland. Decentraland is a 3D virtual world and browser-based platform with software running on the Ethereum blockchain. (Decentraland users can buy and sell digital real estate while exploring, interacting, and playing games within this virtual world.) Free to attend. No tickets are necessary, but to buy a wearable, you’ll need an Ethereum wallet.
Purchases: Ethereum Wallet