PHILIPP PLEIN Crypto Concept Store Opening Party

April 28, 2022

Company: Decentraland

PHILIPP PLEIN London Crypto Concept Store Opening Party
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Luxury power player brand PHILIPP PLEIN is launching its first crypto concept store in the world!

On April 28th, from 06:00 PM to 09:00 PM (UTC), the new store will host the opening party in full PHILIPP PLEIN style. The place and the event are too good to miss. For this special occasion, the hottest DJ in the UK right now, Stefflon Don, will warm up the temperature of the evening with her unstoppable DJ set. You can join this special event in Decentraland at Plein Plaza and be part of the opening of the most futurist store in the world.


Philipp Plein is a German fashion designer and founder of the Philipp Plein International Group, including the Philipp Plein, Plein Sport and Billionaire brands. Moreover, he maintains a network of 80 stores worldwide (13 of which are privately held; the remainder are franchises). In addition, he is planning to double the brand’s global presence by adding 30 stores over the next five years,” according to the FT.

Earlier this year, he paid $1.4 million for a plot of land in Decentraland, a browser-based metaverse world that deals in a cryptocurrency called MANA. In addition, Philipp Plein participated in the Decentraland Metaverse Fashion Week. The global brand opened its 65-parcel district Plein Plaza. Its taste level hovers somewhere around that of “Chateau Falconview,” his very nouveau riche Bel Air mansion. The brand also dropped its debut NFT collection during the festivities. So fans were able to buy the wearable NFTs clothes immediately after the show. Then, they dressed up their avatars directly.

Added April 27, 2022