Izumi World, an AR NFT game, announced Jamie Davies as the new Chief Marketing Officer of their company. Davies’ more than 20 years of experience will be advantageous to the development of the game. His previous work includes being a marketing executive for tech brands like Samsung, Xbox, Verizon, and Rarible.
Jamie Davies Leads Izumi World’s Marketing
At Verizon, Davies was head of brand and innovation marketing. In addition, he worked at Xbox as a senior advertising manager. Franchises such as Halo, Gears of War, and Fable were some of the projects he handled.
Now that he’s working with Izumi World, he will spearhead the venture of combining NFTs, AR, and play-to-earn in gaming. According to Davies, he is excited to create a brand new gaming experience with Izumi World:
“I’m thrilled to be working with Grant and the rest of the Izumi World team to create an unforgettable gaming experience for players around the world. Izumi World has the potential to revolutionize the gaming industry and I can’t wait to launch this game for everyone to enjoy, play, and earn.”
Izumi World CEO Grant Stanley added: “We’re so excited to have Jamie on board as we get ready to launch Izumi World. His wealth of experience in marketing and advertising, especially in the gaming space, will be invaluable as we enter into this next phase of development and growth.”
More About Izumi World
The upcoming game Izumi World allows players to train magical NFT beasts called Izumis. Players can catch them in real-world, live-tracked locations like Pokémon Go.
The game will incorporate AR technology and play-to-earn elements in its upcoming Q2 NFT collection. The company plans for the integration to be seamless by the time of the collection’s release.
In other recent blockchain-based game news, Sorare partners with American Major Soccer League to give gamers their favorite MLS players as NFT collectibles.