A new Metaverse Distillery is opening, and this one belongs to Jose Cuervo, the biggest selling Tequila company worldwide. Described as a ‘metadistillery’, it will open in Decentraland this summer.
What’s more, the space will allow fans to visit, celebrate their love for tequila and explore. It will feature virtual experiences, NFTs and much more.
Meanwhile, Jose Cuervo is the world’s number one Tequila brand. It sells around 35 million litres a year in the US and makes up a quarter of the US market.
Also, the Metaverse Distillery has big plans for its 3D space in Decentraland. Along with events and NFTs, they want to offer virtual experiences, tours, tequila education and limited edition products.
Jose Cuervo sees the Metaverse Distillery as a long term venture
Jose Cuervo is putting their faith in the metaverse idea. Furthermore, they see this as a permanent place for tequila lovers to visit for years to come.
Cuervo is no stranger to bringing tequila to new places. “We were given the first license to distill in Tequila, Jalisco, where the Cuervo family created the national spirit over 260 years ago. It still produces it today in Latin America’s oldest distillery,” said Lander Otegui, Senior Vice President at Proximo Spirits.