California-style clothing retailer PacSun recently launched its virtual shopping mall on Roblox. This marks the retailer’s further expansion into the digital world. As part of the collaboration, PacSun has also revealed PACWORLD – a fantasy interactive mall experience on Roblox.
PacSun wants you to be a shopping mall tycoon in Roblox
At the time of writing, PacSun’s virtual clothing store is not accessible on Roblox yet. But, the PACWORLD experience is playable and it is open to everyone. Here, players can build, operate, and upgrade their own shopping malls. To progress faster, players will need to set up different shops in a row to attract more visitors to the mall.
So how’s the experience in PACWORLD? I personally tried it out and it was addictive. The more I upgrade the mall, the more I can cash out from my ATM (ka-ching). In addition, some shops attract more visitors like Burgers-N-Fries, LA Thrift, Pacific Seafood, and Hollyrock Films. So make sure you have these few shops on every floor to increase visitors’ traffic. Besides that, you can also drop by your friends’ or other players’ malls to learn from the best.
“Though it is important for us to follow our customers through digital touchpoints, we do understand that in-store shopping is still relevant,” says Alfred Chang, co-CEO of PacSun. “Through PACWORLD, we give players and consumers the reins to create their space and build it from the ground up. It combines fantasy with the traditional in-store feel, through a digital lens in a highly interactive way.”
Indeed, a fun and interactive experience like PACWORLD will help attract more gamers to know PacSun. With nearly 55 million daily active users, choosing to build your brand on Roblox seems to be a no-brainer. In fact, Roblox’s top game publisher Gamefam has raised another $25M to build more games on the platform. With so much going on, Roblox is set to have another banner year in 2022.