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    Puma Launches Sports Themed Wearables On Roblox

    By MicahMay 25, 2022Updated:June 5, 20222 Mins Read
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    German sportswear company Puma has announced a partnership with Wonder Works studio! Together, they will launch an immersive sports-based experience on Roblox with Puma’s Web3 wearables.

    The picture shows a player on Roblox wearing Puma wearables on Puma's Web3 store
    Roblox players can now get new Puma sportswear for their characters. Credit: Puma

    Puma Creates Sports Wearables On Roblox

    Puma and the Land of Games experience features Roblox’s new Layered Clothing technology. Through Puma’s Web3 wearables, players can level up their characters with hyperrealistic clothing. Each Puma piece can fit any avatar body type from head to toe. Additionally, as users explore the new experience, they can unlock new areas and more Puma sportswear pieces.

    “We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, Puma’s chief brand officer. “The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”

    The picture shows a Web3 character wearing Puma sportswear clothing on Roblox.
    Puma brings three sports mini-games on Roblox: Endless Runner, Football Rush and Dodgeball Showdown. Credit: Puma

    Puma Also Launches Three Sports Mini Games

    Puma and the Land of Games are also offering the global Roblox community sports mini-games to bring out their inner athlete. For instance, players can try training activities like running track and lifting weights. The sportswear company said that this immersive experience shows a glimpse of what it’s like to sign with the Puma brand as an athlete.

    There are three Puma sports minigames: Endless Runner, Football Rush, and Dodgeball Showdown. In Endless Runner, competitors will avoid obstacles and try to remain on the track before the ‘beast’ gets to them. In Football Rush, fans will use different power-ups as they try to score as many goals. Lastly, in Dodgeball Showdown, they will play the simulation of the classic playground game.

    Fashion Companies Continue to Create Wearables in Roblox

    Aside from Puma, other fashion companies have also ventured into creating wearables on Roblox. California-style clothing retailer PacSun launched its virtual store on the platform last month. In addition, DressX, the metaverse wearables fashion company, also released their first collection on Roblox.

    These events only show that demand for Web3 clothing continues to soar. Surely, we’ll be seeing more clothing companies enter the metaverse in the future.

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    This article is educational material.

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    Micah

    Micah is a writer based in the Philippines. She loves to write about the things that spark her interest like tech, art, blockchain, and NFTs. In her free time, she paints using acrylic and watercolor, reads fictional novels, and plays video games.

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