Selfridges Launches First Metaverse Department Store In Decentraland

As part of the Metaverse Fashion Week, the world-famous UK department store Selfridges has launched the first-ever metaverse department store in Decentraland. The virtual store features UNIVERSE NFTs by Paco Rabanne and Fondation Vasarely.

Selfridges brings you the first metaverse department store on Web 3

Back in January, Selfridges launched the UNIVERSE NFT collection in its flagship London department store. It was the first-ever NFT sale to take place in a physical store. Consequently, Selfridges took it up a notch by launching the first-ever meta department store in Decentraland. Without a doubt, this will bring luxury shopping to a whole new level.

The virtual store notably resembles the Selfridges Building in Birmingham, England. Here, a friendly avatar is seen greeting visitors outside the main entrance. Once you enter, an elevator will bring you to the 2nd floor of the building. From here, talk a walk along the spiral corridor and admire the works of UNIVERSE NFTs by Paco Rabanne and Fondation Vasarely.

But there’s an interesting phenomenon. If you’re observant, you’ll notice that the number 12 seems to be everywhere. Don’t believe me? Let’s do the math. First, there are 12 NFTs of unwearable dresses by Paco Rabanne on display. Next, there are 12 NFTs of Victor Vasarely’s artworks along the corridor. Finally, every NFT screen display is showing a message saying: “Universenft.live – 12th April”. With this message, we can’t help but speculate that something big is coming on 12 April. So stay tuned!

On the whole, Selfridges has proven that traditional businesses can jump into the digital space, given the right momentum and strategy. With platforms like Decentraland growing in popularity, we look forward to seeing more traditional brands finding their spots in the metaverse.