Socios.com strikes again, this time with a massive deal with the Union of European Football Associations (UEFA). This agreement includes a Global Licensing agreement and a Regional Sponsorship agreement.
Due to this signing, Socios.com is now an Official Licensed Product. They are also the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup. In addition, Socios.com is also a Regional Sponsor of the UEFA Champions League and the UEFA Super Cup. This sponsorship will be effective through the 2021–2024 cycle in the United States.
UEFA x Socios.com
Last year, UEFA publicly announced a request for a proposal in the crypto category for the 2021-24 commercial cycle. The awarded party: Socios.com. Guy-Laurent Epstein, UEFA marketing director, expressed his excitement to venture into this space with an industry leader in Socios.com. This selection should not come as a surprise given that both parties have a shared commitment to enhance the sports fan experience through innovation.
Over the next 3 seasons, UEFA fans around the world will be able to influence their teams via popular vote and become eligible for various rewards. Besides, lucky fan token holders will receive additional rewards courtesy of UEFA. The holders will stand a chance to win VIP trips to UEFA Season Kick-Off Events, the chance to visit UEFA’s HQ, and virtual meet-and-greets with UEFA legends. Also, there will be match tickets, merchandise and memorabilia to be won.
Through this significant signing, Socios.com will benefit from brand exposure via Virtual Perimeter Boards, Broadcast Sponsorship Billboards, and Digital Sponsorship rights in the USA. This is not Socios.com’s first football fan token, nor will it be the last. Let’s see who’s next!